About this Blog

In this Blog I will firstly research what Web 2.0 is and then use it to analyse, evaluate and critique the interactive interface of a website, namely PETA.

LINK TO PETA WEBSITE

http://www.peta.org/

Screenshot of PETA Homepage

Screenshot of PETA Homepage

Thursday, April 23, 2009

Navigational Structure, Logic and Consistency

The navigational structure of the PETA website is lacking in ease of use and consistency and is neither clear nor logical.

There is only one navigational bar across the top of the site, and some of the tags on the navigation are not simple and logical. When first looking at the site, the user has to scroll down the page to see what the site is all about and what is available on the site. When the user clicks on any of the tags on the navigation bar they are lead to another domain page, which are all lacking in navigational structure as well.

The site would be better to have a navigation block down the left hand side of the web page. Here is a mock up that I have created of a navigation block that would benefit the user in navigating around the website. By using the navigation block below, the user would immediately see what is on the website.





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4 comments:

  1. Amy MaguireeApril 23, 2009 at 7:46 PM

    i like your new navigation.
    sooo much better then their one.
    i also didnt understand their navigation, i wanted to find something (cant remember what it was now) but i couldnt figure out the nav so i couldnt find what i wanted to find.

    ReplyDelete
  2. Dean MaguireApril 26, 2009 at 8:42 AM

    You can see an attempt at the navigational style you describe at
    http://www.peta.org/feat-donkeyball.asp    .

    It certainly makes the page feel less manic.

    The more you look through the site, the navigation and style becomes more inconsistent.

    ReplyDelete
  3. Connect By DesignApril 28, 2009 at 1:57 PM

    I totally agree with R Maguire on this. There is no consistency from one page to the next. Even an element so basic as the background colour changes on each page. On their home page for example, they have used blue and on the media page, red is the dominent colour. The headings with the logos change around too, using 'About Peta' on one page and the 'Peta Media Centre' on another in a different colour. Being consistent with their naming convention would be clearer - both starting or ending in 'Peta'.

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  4. Pat WalshApril 29, 2009 at 10:43 PM

    Even having dropdown menus that pop out when you mouse over the top menu selections may save the user having to wade through stuff they don't want/need to see.
    I'm starting to see a trend in these charity sites. It's almost as if every time they need a new page they get another volunteer/intern to create it and the whole site grows like a cancer. It makes me wonder what their CSS and CMS look like?
    I do feel that PETA has the 'vibe' of being web 2.0, especially how connected/in touch they are with social networking sites.

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